Officially opening deposit for iPhone 15, Mobile World sells the cheapest price after promotion on the market - determined to erase the prejudice of high-priced iPhone - Photo 1.
From September 22, iPhone 15 series officially opened for sale in some major markets. This is also the time when this product line begins to accept pre-orders in Vietnam, before the device reaches consumers one week later.
This year, the race to launch iPhone sales has been hot since the day the product first launched because in a relatively difficult year 2023, "iPhone season" is considered a better opportunity for retailers to increase sales. number/revenue. There, people also clearly saw the change in sales strategies of some retailers, including Mobile World/TopZone.
Mobile World decided to erase the "prejudice" of selling expensive iPhones
Basically, in this year's iPhone season, the listed prices of retailers have almost no big difference and also quite coincide with the listed prices on the online Apple Store for the Vietnamese market.
Specifically, iPhone 15 is offered from 22.99 million VND, iPhone 15 Plus from 25.99 million VND, iPhone 15 Pro from 28.99 million VND and iPhone 15 Pro Max from 34.99 million VND.
However, to compete on price, each unit will offer different promotional programs based on its own business advantages. According to a quick survey, the selling price of The Gioi Di Dong after the promotion is the cheapest in the market.
Officially opening deposit for iPhone 15, Mobile World sells the cheapest price after promotion in the market - determined to erase the prejudice of high-priced iPhone - Photo 2.
Price of iPhone 15 series standard version after promotion at some major retail systems as well as Apple Store Vietnam.
Specifically, customers who pre-order will receive an immediate discount of 1.5 million VND when purchasing a device or support 0% installment payments, and a price subsidy of up to 2 million VND for customers participating in the "collect old and renew" program. In particular, if users buy some other products with iPhone 15, they will receive very deep discounts, such as up to 50% discount for iPad, 22% for Apple Watch, 35% for accessories and 45% for insurance packages. extend.
Thus, if not taking into account the accessory purchase program, users can also save about 3.5 million VND compared to the listed price when buying iPhone 15 series under the old exchange program.
In this sale, Mobile World calls this "buy 1 get 5 free", with 5 "win" factors for users including the cheapest price on the market (refund if cheaper elsewhere), guaranteed delivery early (from 0:00 on the opening day), fully stocked (with the highest number of new iPhones), attractive promotions and service quality according to Apple standards.
Officially opening deposit for iPhone 15, Mobile World sells the cheapest price after promotion on the market - determined to erase the prejudice of high-priced iPhone - Photo 3.
iPhone 15 will be available to Vietnamese users from September 29.
According to an internal source from Mobile World, this retailer is determined to eliminate the stereotype of being a seller of iPhones - and other mobile products - at high prices with promotions for the iPhone 15 series for the first time. This.
In fact, Mobile World and TopZone launched the "too cheap price" campaign from April 2023 and achieved strong results when retail sales continuously increased. This move then created enormous pressure on other retailers.
By the time the iPhone was launched, Mobile World and TopZone continued to maintain this orientation. According to information from the retailer, they received 70,000 registrations to learn product information after a week of opening the portal. Meanwhile, TopZone's website has updated the number of orders for iPhone 15 series products at more than 40,000, of which more than 21,000 people have deposited money on the morning of September 22, just a few hours after officially receiving orders. before.
